Doctoral students of the Chairs of Entrepreneurial Finance and the Chair for Strategy and Organization had the great chance to participate in a seminar on the “application of new media techniques in the digital age” with Cherno Jobatey (Editorial Director of the German-language edition of The Huffington Post) and Professor Achleitner. They learned how to use different types of social media (e.g., Facebook, Twitter, and Blogging) and techniques to boost social media presence and attention. During their seminar, they visited the German editorial office of The Huffington Post in Munich and gained in-depth knowledge of the news portal that also offers blogs and views on different topics.
- Center for Entrepreneurial and Financial Studies - CEFS
- TUM School of Management
- Technische Universität München
