General Information
Supervision: Selina Hauch
Language: English
Workload: 4 SWS / 6 ECTS
The seminar is limited to 20 seats.
Course Topic
Content
The students will learn fundamentals in design thinking and business planning which they have to apply in a case study. The students will work in teams on a business case from our cooperation partner Siemens Healthineers (medical technologies). The student teams should understant the underlining problem of the case, develop a business plan and identify a solution. The results of the business case will be written down in a seminar paper and presented to the management as a pitch.
Structure
- Theoretical knowledge in business planning and design thinking
- Practical workshops in design thinking and business planning
- Introdution in the business of medical technologies
- Integrate results in a seminar paper
- Present findings in a management-pitch
- Excursion to Siemens Healthineers in Nuremberg
Grading
Grade is made out of two parts:
- Seminar paper (60%)
- Presentation (40%)
All parts need to be passed.
Timetable
20.11.24 | 13:00-16:00 | Kick-off + Design Thinking Fundamentals | Virtual
21.11.24 | 09:00-17:00 | Design Thinking Workshop | Virtual
10.12.24 | 09:00-17:00 | Business Planning Theory & Concept | Virtual
11.12.24 | 09:00-17:00 | Business Planning Workshop | Virtual
15./16.01.25 | TBD (20min Slot per Team) | Management-Pitch Dry-Runs | Room 2418 (0504.02.418)
22.01.25 | 10:00-15:00 (excl. travel) | Pitch, Convince the Management Jury and Experience Siemens Healthineers Onsite | Siemens Healthineers Nuremberg
12.02.2025 | Submission seminar paper