How does digital marketing actually work? How do major brands successfully advertise their products online? BCG thinks that this is the best way to learn something like this through play. That's why BCG has created the Group.Masterclass - a Digital- Marketing Game: an innovative gamification approach, where you dive into the secrets of digital marketing with us. You can take on the role of Creative Lead, Media Lead or Data Lead and lead a large digital marketing campaign for a world-famous brewery together with your team. Not vis-à-vis, of course, but purely virtually. Along the way you will get to know BCG.
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