Visiting researchers
Anna Burger

TUM Venture Labs I McKinsey & Company
anna-maria.burger@tum.de
Research Interests:
- AI at Work, Organizations and Markets
- AI Signaling and Startup Funding Dynamics
Lorenz Fenk

RGE & Partner
fenk.lorenz@tum.de
Research Interests:
- Corporate sustainability reporting
- Photograph use
- Computer vision
- Machine-supported research methods
David Fischer

Stiftung Familienunternehmen
david.fischer@mytum.de
Research Interests:
- Behavioral Economics
- Nudging
- Experimental Research
Theresa Kaiser

McKinsey & Company
theresa.kaiser@tum.de
Research Interests:
- Monetary and non-monetary employee incentives
- Implications of the “future of work” on employee incentives
Maximilian Kern

Kies und Beton AG
maximilian.kern@tum.de
Research Interests:
- Family Firm
- Human Ressource Management
- Employee Commitment
Mona Klett

Sabine Kuhn

Research Interests:
- Business Model Design
- Electromobility
- Labeling / Sustainability
Niklas Oberwegner

elaboratum GmbH
n.oberwegner@tum.de
Research Interests:
- Return prevention in e-commerce
- Behavioral Economics & Consumer Psychology
- AI-triggered Nudging
Judith Pottbäcker

BMW Group
judith.pottbaecker@tum.de
Research Interests:
- Eye-tracking (Focus: Information Processing)
- Decision making
- Paradox of Choice
- Big Data related topics
Annalena Pöppl

Siemens AG
annalena.poeppl@tum.de
Research Interests:
- Sustainability / Sustainable Supply Chain Management
- Nudging
- Drivers of Sustainable Behavior
Nina Samek

Roland Berger GmbH
nina.samek@tum.de
Research Interests:
- Behavioral Economics & Consumer Psychology
- Sustainable Consumption Patterns in Online Fashion Retail
- AI-triggered Nudging
Susann Schleif

E & S Bildungs- und Betreuungskonzepte GmbH
susann.schleif@tum.de
Research Interests:
- Person-Job-Fit
- Vocational Interests (RIASEC), Personality (Big Five)
- Job Satisfaction, Commitment, Motivation in Social Care
Martina Wayand

Technische Universität München, TUM Center for Study & Teaching
martina.wayand@tum.de
Research Interests:
- Behavioral Economics & Sustainability
- Sustainability in Sport
- Corporate Health Management
- Education for Sustainable Development
Marie Wehinger

Circular Republic by Unternehmertum
marie.wehinger@tum.de
Research Interests:
- Circular Economy
- Sustainability Transitions
- Interorganizational Collaboration
Junianna Zatsarnaja

BMW Group
junianna.zatsarnaja@tum.de
Research Interests:
- Charging behavior of BEV (battery electric vehicle) drivers
- Personalization of charging experience
- Nudging and incentives in electromobility